Madalina Magureanu

Grew and led the Client Services department by recruiting, training, and overseeing a high-performing team of account managers and data analysts.

Managed multi-million dollar client budgets, optimizing spending, forecasting pacing, and negotiating allocations to maximize ROI and achieve financial targets.

Cultivated robust relationships with diverse nonprofit clients, significantly increasing long-term client retention rates and driving campaign growth.

Implemented new tools, processes, and technologies to streamline team operations, enhancing overall efficiency and effectiveness.

Analyzed key performance indicators (KPIs) to generate actionable insights, presenting complex data and strategic recommendations to the executive team.

Spearheaded the end-to-end launch of new marketing campaigns and products, utilizing comprehensive Cost/Benefit analyses to secure executive approval and market success.

Mentored and trained junior team members, enhancing overall team performance and skill development.

Collaborated daily with clients and sales teams to ensure successful campaign execution, consistently meeting all timelines and strategic goals.

Monitored and managed campaign budgets, ensuring spending remained on track and aligned with financial targets.

Managed end-to-end delivery of fundraising campaigns, consistently meeting and exceeding performance targets.

Partnered with clients and internal teams to strategize, design, and execute impactful nonprofit marketing campaigns.

Analyzed churn statistics and recommended data-driven strategies, contributing to increased revenue and improved client retention.

Developed compelling campaign themes and marketing collateral based on in-depth research, enhancing brand messaging and program goals.

Engaged daily with prospective clients, effectively presenting membership features and value propositions to drive sales.

Tailored service levels to client needs and budgets, ensuring optimal value delivery and client satisfaction.

Acted as a primary lead generator, contributing to business growth and expanded membership base.

Served as the primary point of contact for clients, suppliers, and business partners, ensuring seamless communication and project flow.

Managed client-agency relationships on specific projects, facilitating collaboration between strategic and creative teams using project management software.

Oversaw project parameters and schedules for diverse campaigns (print, radio, web, social media), ensuring timely delivery and adherence to scope.

Created engaging content for client websites and social media platforms, enhancing online presence and brand messaging.

Ensured quality and accuracy of all deliverables (press releases, web, print) through rigorous proofreading and beta-testing of websites.